repetition vs non-repetition

With more repetition in shape it is harder to determine a focal point, and less likely to be a recognizable shape.

Balance in white space is also affected if you have a pattern. The more pattern you have the less white space you will have.

With less repetition in a pattern, it is clear which is the figure and which is the ground, whereas the repetitive pattern usually harder to tell which one should be focusing on.

Amanda Throm
Matt Cisz
Scott Lambert